Established in 2002 in Melbourne, Australia, we have a unique skill set comprising brand naming, identity, strategy and graphic communication. We’ve been fortunate to have had relationships with visionary organisations, small and large, who have placed their trust in us at critical milestones in their evolution. We help them communicate their values and vision with greater clarity and passion, setting the stage for stronger rapport with audiences. Working closely with organisations, we help them clarify who they are and help them find natural ways to express that. We spend time getting to know a client, their business, targets aspirations, strengths and values. Our approach to the creative execution of the strategy results in a unique, consistent visual vocabulary across all media and applications. Print, packaging, environment and interactive have different properties, materials and limits. We are passionate about seeking the best expression for each in support of the larger brand context. Now we want to bring our big-brand expertise to SMEs and smaller businesses. Companies that want to grow, or simply consolidate as the best in their field. SMEs that believe great brand identities need not be limited to multinationals with endless resources. And we’re here for the long haul. Not just designing a logo and throwing it at a letterhead, but building a complete brand identity then mapping it into every facet of your business communication.
Craig Sayers, principal of The Brandsmiths, has over 20 years experience in the design, marketing and advertising industries as graphic designer, art director and creative director.
As custodian of brand identity for a large range of small to medium sized companies, he is proud to have guided several start-up businesses to adopt sound brand strategies, differentiate themselves and survive well past the crucial first 2 years of existence.
He devises strategy, names businesses, products and services, creates trademarks and develops identities. Packaging, environment design and online also form part of this holistic approach.
He has worked in Australia and internationally on projects of all kinds and scope – from blue chip clients like Coca Cola, Adidas, General Motors, Levis, IKEA, Hertz, Citroen, Maserati and Yellow Pages to startups and SMEs like iprosper, One Property, No.8 Exhibition, Allans Music, The Skin Institute, Cafeuro, Rutherford, Advanced Skin Technology, Anderson Law, Haikara and Okuma.
FROM DAY ONE, A DISTINCTIVE NAME. The right name makes it easier for consumers to remember, discuss and compare your business, product, service, program or event. It can be your most valuable business asset. Think of the great brand names that have transcended basic marketing and become generic terms.
The perfect name for your business, product, service or event will:
CONVEY YOUR BRAND IDENTITY IN AN INSTANT. The right logo is your visual essence. It distils symbolically your business personality, your culture and what you want to achieve. It paves the way for effective branding. It interacts directly with your audience and champions your brand values.
The Brandsmiths design memorable, futureproof logos to evoke your brand and instantly communicate your key messages. Inseparable from your brand’s identity, your logo is your storefront for every printed, broadcast or virtual medium, from stationery and marketing literature to packaging, signage and the web. Great trademarks are easy to recognise, and through tone of voice can say a great deal about the company or its products:
MOBILISING YOUR BUSINESS PROMISE. An effective brand strategy is the promise your customers hear, recognise and respect. Done properly, your brand strategy will attract customers, create trust, foster loyalty, attract media attention, appeal to investors, even withstand a poor economy. At The Brandsmiths, we help you build your brand for the future. We’ve the longstanding design expertise to get your brand messages across throughout your complete product mix. Brands are not limited to consumer products – retail stores, professional services, institutions, manufacturers, events and even personalities can be branded.
A brand makes it easier to:
EXTREMELY GRAPHIC COMMUNICATION. At The Brandsmiths, we’ll use our design experience to ensure all your marketing material conveys a strong, unified message for increased brand penetration. Creating a visual language that is exclusively yours – a unique typeface, photographic or illustrative style, a scale or texture that demands attention – is our passion.
We can create a comprehensive design solution that covers:
I love it that nothing is ever too much on your end. We really do value you and everything you do for our Foundation.
The Continental Hospitality Group has been working with The Brandsmiths for the last 12 years in all aspects of branding in our broader business which includes hospitality and construction. For us The Brandsmiths are instrumental to our business as we trust that they will always deliver a premium product and service .
The Brandsmiths have been creating and developing branding for my various businesses for over 15 years. They have always worked in a creative, professional & timely manner and has delivered excellent results in sometimes unrealistic timelines.
GIVING LIFE TO YOUR NEW BRAND IDENTITY. Creating a brand identity is satisfying. Letting it gather pace from a standing start is even more exciting. It’s about designing a business for success; galvanising customers into action with a brand they know, feel comfortable with and can relate to.
We’ll work with you to establish:
A SHOT IN THE ARM FOR YOUR BUSINESS. Every brand needs an occasional sugar rush. When it happens you’ll be in good company. Because no great global brand identity stays the same. To administer a revitalizing booster, a double-shot jolt or the full adrenalin fix means you’re aligning with key business trends – as well as retaining the essence which made your brand so great in the first place.
Whether it’s tired or just temporarily out of breath, we’ll reinvigorate your brand by:
SIGNING OFF ON YOUR BRAND’S VITALS. Is your branding suffering an identity crisis? Does your current logo have the verve it should? Ask us to conduct a full brand audit and health check and we'll evaluate your full suite of current marketing materials.
We'll give you our full and frank views on your: