The Brandsmiths creates powerful names to help differentiate you from competitors, make an emotional connection to your audience, and help build a brand that ignites the passion of your customers.
The need for a great name for a business, product, service, program or event originates with customers and clients, who will always want convenient ways of identifying, remembering, discussing and comparing them. The right name can be your most valuable asset, driving differentiation and speeding acceptance.
Our process considers your competition, positioning and brand identity, resulting in name that will engage your audience and differentiate you in the market.
A good name should be:
- Distinctive
- Brief
- Appropriate
- Easy to spell and pronounce
- Likeable
- Extendable
- Protectable
A good name will:
- Separate you from competitors
- Demonstrate you are different
- Reinforce a unique positioning
- Create positive and lasting engagement
- Be the genesis of a great brand
- Completely dominate a category
project
