The Brandsmiths can create the perfect trademark for your business, product, service, program or event, ensuring recognition and memorability and reflecting values and attributes you wish to communicate to your audience, consistent with your positioning.
The primary function of a trademark is identification – to distinguish the communications, property and products of a company. Great trademarks are easy to recognise, and through tone of voice can say a great deal about the company or its products: elegant or bold, aggressive or subtle, humanistic or technological, natural or technical, traditional or modern, common or exclusive, cheap or expensive.
The criteria for great trademarks:
- Visibility
- Application
- Competition
- Legal protection
- Simplicity
- Colour reproduction
- Black and white reproduction
- Tone of voice
- Fashion
- Timelessness
- Graphic excellence
- Animation
- Three dimensionality
- Pronunciation
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