THE BRANDSMITHS IS AN INTIMATE BRAND IDENTITY DESIGN AGENCY.

Established in 2002 in Melbourne, Australia, we have a unique skill set comprising brand naming, identity, strategy and graphic communication. We’ve been fortunate to have had relationships with visionary organisations, small and large, who have placed their trust in us at critical milestones in their evolution. We help them communicate their values and vision with greater clarity and passion, setting the stage for stronger rapport with audiences. Working closely with organisations, we help them clarify who they are and help them find natural ways to express that. We spend time getting to know a client, their business, targets aspirations, strengths and values. Our approach to the creative execution of the strategy results in a unique, consistent visual vocabulary across all media and applications. Print, packaging, environment and interactive have different properties, materials and limits. We are passionate about seeking the best expression for each in support of the larger brand context. Now we want to bring our big-brand expertise to SMEs and smaller businesses. Companies that want to grow, or simply consolidate as the best in their field. SMEs that believe great brand identities need not be limited to multinationals with endless resources. And we’re here for the long haul. Not just designing a logo and throwing it at a letterhead, but building a complete brand identity then mapping it into every facet of your business communication.

YOU'RE IN GOOD HANDS.

Craig Sayers, principal of The Brandsmiths, has over 20 years experience in the design, marketing and advertising industries as graphic designer, art director and creative director.
As custodian of brand identity for a large range of small to medium sized companies, he is proud to have guided several start-up businesses to adopt sound brand strategies, differentiate themselves and survive well past the crucial first 2 years of existence.
He devises strategy, names businesses, products and services, creates trademarks and develops identities. Packaging, environment design and online also form part of this holistic approach.
He has worked in Australia and internationally on projects of all kinds and scope – from blue chip clients like Coca Cola, Adidas, General Motors, Levis, IKEA, Hertz, Citroen, Maserati and Yellow Pages to startups and SMEs like iprosper, One Property, No.8 Exhibition, Allans Music, The Skin Institute, Cafeuro, Rutherford, Advanced Skin Technology, Anderson Law, Haikara and Okuma.

+61 412 904 422

18 Beach Road, Beaumaris Vic 3193

craig@thebrandsmiths.com